Growing, wildly

China’s soaring online-search market (see chart). Revenues are forecast roughly to double to 411 billion yuan ($63 billion) by 2018. Group M, a division of WPP, a big advertising firm, estimates that roughly half of all advertising spending in China will take place online this year, up from just 15% five years ago and higher than the global average of 31%. Mobile online advertising shot up by 178% year on year in 2015, to 90 billion yuan.

http://www.economist.com/news/business/21698312-chinas-online-search-market-comes-under-scrutiny-growing-wildly