Report: There are now more people blocking ads on mobile than on desktop

Research from PageFair — a technology company that makes its money by providing ad blocking solutions to publishers — and mobile data company Priori Data estimates there are at least 419 million people blocking ads on smartphones worldwide.
PageFair estimated last year that there are 198 million desktop ad blocker users.
The most common way of blocking ads on smartphones is through browsers which block ads by default, according to PageFair, which estimates 408 million people used an ad blocking browser in March 2016.
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 Mobile ad blocking is driven by users in emerging markets. PageFair claims 36% of smartphone users in Asia-Pacific are blocking ads on the mobile web.
http://www.businessinsider.com.au/pagefair-mobile-ad-blocking-report-2016-5