Drawbridge raises $25M as it takes its cross-device tech beyond advertising

Drawbridge, a startup that helps businesses identify when a single person is using multiple devices, has raised $25 million in Series C funding.
--
Drawbridge has to use a “probabilistic” approach that combines statistical models with user behavior to determine when multiple devices are likely to belong to one person.) Sivaramakrishnan is looking to offer that kind of knowledge to other companies for purposes like for website personalization, fraud detection and marketing automation.
http://techcrunch.com/2016/05/05/drawbridge-series-c/
https://drawbridge.com/