Drawbridge, a
startup that helps businesses identify when a single person is using
multiple devices, has raised $25 million in Series C funding.
--
Drawbridge has to use a “probabilistic” approach that combines
statistical models with user behavior to determine when multiple devices
are likely to belong to one person.) Sivaramakrishnan is looking to
offer that kind of knowledge to other companies for purposes like for
website personalization, fraud detection and marketing automation.
http://techcrunch.com/2016/05/05/drawbridge-series-c/
https://drawbridge.com/
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