Adobe gets creative with new data visualization product
Frankly, with so many digital marketing solutions across so many areas —
audience targeting, campaign management, social media, etc. — the
company has to have a sturdy analytics platform integrating those
disparate, but related marketing functions. Today, the company is
introducing Analysis Workspace in Adobe Analytics, a reporting and data
visualization tool to better help companies communicate what’s happening
across all of these channels.
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Adobe is hoping its new visualization product, now available to all
customers using Adobe Analytics suite, will mind that gap and help
companies create better dashboards with broad business appeal —
stitching together disparate data sources into a single view that makes
sense for multiple lines of business — to more than just data analysts.
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