Universal Music Starts Label With Evian Babies Ad Agency
Universal Music, which counts Jay-Z and Nicki Minaj among its artists, is starting a new record label with the Havas SA-owned ad agency that gave the world dancing babies on rollerskates in an ad for Evian mineral water.
Paris-based Pop Records will be the sixth music label inside Universal
Music’s Polydor Records, and aims to sign its first artists by the end
of the year.
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Pop Records is the next step in a growing partnership between brands and bands.
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North American-based companies alone will spend a record $1.4 billion on
music sponsorships this year, up 4.8 percent from 2014, according to
the IEG Sponsorship report.
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