Content Marketing Analytics and Attribution for B2B Enterprises

The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by the Content Marketing Institute, notes that 83% of businesses surveyed have a content marketing strategy and that 70% of respondents report that they have produced “more”, or “significantly more” content over the last 12 months than they did over the preceding period.

http://tech.co/content-marketing-analytics-b2b-enterprises-2015-08