How Cole Haan drives sales with Instagram
Cole Haan : Shoes, Bags & Accessories for Men, Women
In August, Cole Haan launched a new app, created by social commerce
platform PredictSpring, that worked around the lack of direct commerce
capabilities on Instagram by pulling in Instagram posts into its own
app. Customers logged in via Facebook or Instagram, then browsed the
Instagram posts in the app. You can tap on the image to get info and add
it to your cart, then pay with Apple Pay.
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