The Next Chapter of Content and Commerce Integration

November 20, 2012

 72Lux, a New York-based start-up that provides enterprise publishers with a fully transactional e-commerce widget that they can embed into editorial pages to make their content directly shopable and offer users a single checkout channel, even if they are ultimately purchasing goods from multiple retailers.
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The Fancy, a New York-based social commerce site.
Last July, The Fancy launched embeddable ‘Buy’ buttons.
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A start-up called Chirpify has a similarly radical vision for turning the entire the social web into a store. Already, Chirpify, which raised a seed round of $1.3 million last April, lets users purchase products directly from their Twitter and Instagram streams — simply by replying or commenting with the word ‘Buy’ — and the company has its sights set on other platforms, as well.
http://www.businessoffashion.com/articles/fashion-tech/fashion-2-0-the-next-chapter-of-content-and-commerce-integration