Adobe gears up for the programmatic ad future with on-the-fly ad creation

Adobe’s Marketing Cloud is today announcing a new dynamic ad capability that allows display ads to be generated on-the-fly for a segment of users, or for an individual user.
Adobe’s ambition, Waddell said, is to take the notoriously complex and disparate pieces of the programmatic ad environment and integrate them into a relatively simplified, relatively transparent operation.
While ad agencies still come up with the creative elements, the new dynamic ad templates — which provide the customized image, headline, and text offer based on your anonymous user profile — are key to this vision, because personalized ads bring a very fine point to a big advertising machine.
http://venturebeat.com/2015/09/15/adobe-gears-up-for-the-programmatic-ad-future-with-on-the-fly-ad-creation/