Vogue goes viral

“Quiet imagery on a cell phone doesn’t stick out,” he explains, “it has to be in your face. You have to grab people.”
Hence, most fashion shoots are now shot as moving images, whether on video or as Gifs (which work better on mobile).
The vast majority of the clothes they shoot are already on sale, and the site provides click-through links to stores.
--
For Vogue.com, the investment appears to be paying off, with growth in digital advertising described by Susan Plagemann, Vogue’s publisher and revenue officer, as “exponential”.
http://www.ft.com/intl/cms/s/2/969bd98a-5ba4-11e5-9846-de406ccb37f2.html#slide0