The tech turning events into digital playgrounds

Events organising is "the biggest industry you've never heard of", says Reggie Aggarwal, chief executive of US technology company Cvent.

From music festivals to corporate expos, trade fairs to charity auctions, we spend about £375bn a year on events worldwide - £40bn of that in the UK.
--
"We've seen two major changes in the space since we started [in 2006]," says Renaud Visage, co-founder of San Francisco-based Eventbrite, a tech firm that offers an events organising platform.
"Social media, which is very important for marketing, and mobile, which can be used for event apps and for checking-in attendees."
--
With about 20 million events happening each year, but only 50,000 currently offering attendees an in-conference app, according to industry estimates, this a rich area for growth for tech companies.
http://www.bbc.com/news/business-34335055