Meet the market shapers
Jan 10th 2015
Helping to get a new platform off the ground is a challenge, explains Riley Newman, head of economics at Airbnb.
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Early on it became clear that some hosts were doing better than others.
Crunching through data, it found the quality of photos of a host’s abode
was a key factor in their hit-rate. So Airbnb tested providing a free
photography service to those offering accommodation, reasoning that
better demand might offset the cost. The results were positive and
Airbnb now offers free professional photos to most hosts.
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