RevCascade is trying to solve one of the biggest headaches for product makers

Josh Wexler sees a future of online shopping that is dominated by “marketplaces.” Marketplaces are a type of site that lets brands sell directly to consumers, while taking a fee for helping to facilitate that sale.

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It can be appealing for brands to have the control to sell — more or less — directly to their customers. But there is one big problem: it can be painful for brands to integrate with all the different marketplaces available to them.

Wexler’s new startup, RevCascade, aims to fix that problem.
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But for brands who want to sell in these new marketplaces, today it’s mostly a manual process, Wexler says. You have to go into each individual one, and input the same information over and over again. RevCascade is working to unify that, and is targeting mid to high-end marketplaces and brands.
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“Once a brand plugs into RevCascade, we give them access to all the retailers they want,” 
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“And they can then curate their products so each retailer has a unique assortment. You can sell some things in the Urban Outfitters marketplace, and others in the Macy’s one.”
http://www.businessinsider.com.au/revcascade-wants-to-help-companies-sell-on-many-marketplaces-2015-9