LuxDeco creates interactive resource with scannable magazine debut

Online home furnishings store LuxDeco is communicating a lifestyle behind its product selection with the launch of its first print Style Guide.
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Bridging the print medium with the ecommerce retailer, each page is scannable via an accompanying brand mobile application, driving consumers back to LuxDeco’s Web site for more information and purchasing.
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At the beginning of the issue, the reader is directed to the Apple App Store to download the free app to make the issue interactive. Those with the app are granted exclusive access to additional content including interviews, behind-the-scenes videos and other articles not seen in the pages

http://www.luxurydaily.com/luxdeco-creates-interactive-interior-design-resource-with-scannable-magazine-debut/