A brand new game
Advertisers like social-media platforms because they gather all sorts of
data on each user’s age, consumption patterns, interests and so on.
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Such fine-tuned targeting means that the distinction between advertising
and e-commerce is becoming blurred. Facebook, Twitter, Instagram and
other platforms are selling ads containing “buy now” buttons, which let
users complete a sale on the spot.
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The latest social platforms to get the attention of marketing types are a bunch of messaging apps, such as Snapchat, WeChat and Kik, where young users send messages, photos and videos directly to friends.
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