This ex-Googler thought of a way to fix Google Analytics — but felt he had to leave the company to make it happen his way

"Google Analytics is concerned with giving you data about your own website," Poulsen told Business Insider. "But if you think of it from the perspective of a brand like Adidas, less than 6% of their products are actually sold on their own website. The rest of their products are sold on third-party web shops. Adidas does not have access to data from these third-party retailers, and they're suffering because of it."
The solution is simple. A brand like Adidas uploads images of each new product into an image bank hosted by Plytix, where they are tagged with an individual tracking code. Then, rather than taking their own photos of the products they want to sell, retailers grab them from Plytix's content delivery network.
"That means that when brands log in to our Plytix analytics platform they will be able to see how users interact with their product no matter which retailer it is being sold by," Poulson said. "Then, on the retailer side, they get the highest quality images delivered to them for free.
http://uk.businessinsider.com/plytix-raises-500000-seed-round-2015-9