A New Way to Sell Oreos

Mondelez International Inc. is changing its marketing recipe.

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In North America, 32% of our total media spending went to digital in 2014.
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Google is working with us on new product inventions. They are giving us unprecedented access to consumer insights and feedback. 
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WSJ: Mondelez wants to have e-commerce represent at least 10% of its total packaged-goods sales by 2020. How do you get to that goal, and how will marketing play a role?
MS. ANDERSON: We have added buy buttons to our marketing on platforms such as Facebook, YouTube and Twitter so people can move from a message to a purchase.
http://www.wsj.com/articles/a-new-way-to-sell-oreos-1445824919