Marques for millennials
Dec 13th 2014
For now only about 8% of all luxury sales are online, but they are
growing at a rate of 25-30% a year, says Claudia D’Arpizio of Bain’s
Milan office. Much of this is at the expense of independent boutiques.
If the share of digital sales goes much above 10%, investment in stores
“will be rethought”, she says.
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People who want to hire can try Bag Borrow or Steal or LuxTNT, a Hong
Kong startup. Second-hand luxury is available from stylesequel and
InstantLuxe. Such services have been around for a long time, notes
Stephanie Phair of The Outnet, but they have been “supercharged because
of the internet”.
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