What Celebrities Can Teach Companies About Social Media

 Many companies replicate the same message across Facebook, Instagram, Snapchat, Twitter, Pinterest and other sites. This is a fast way to lose traction online, experts say. 

--

“Instagram is stylish, behind the scenes,” says Tania Yuki, founder and CEO of Shareablee, a startup that analyzes the effectiveness of social-media campaigns. “Snapchat is by far the most raw. It feels not styled at all. Snapchat is a friend sending you something.”
Similarly, corporations can and should differentiate their approach to each platform, digital-marketing experts say.
http://www.wsj.com/articles/what-celebrities-can-teach-companies-about-social-media-1444788220