Industry Group Wants to Accredit ‘Legitimate’ Online Ad Sellers

Trustworthy Accountability Group plans to examine and accredit trusted companies.

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In an attempt to bring more accountability to the marketplace, the Trustworthy Accountability Group, an industry self-regulatory body, is introducing an initiative it calls “Verified by Tag.” The group says it plans to examine and accredit “legitimate” ad sellers, and issue them identifiers they can share with buyers when they sell ad space through automated marketplaces.

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In addition to the accreditation it plans to issue, TAG said it is also developing a payment identification system designed to create a record of who gets paid for every ad impression, which it hopes will help prevent fraudsters from receiving money from marketers.

http://www.wsj.com/articles/industry-group-wants-to-accredit-legitimate-online-ad-sellers-1446116409