Artistvarumärkens nya spelplan - Kandidatuppsats

Författare: Adam Åstrand & Oscar Larsson
Our study revealed that the single largest change for the basic conditions of artist brands since the 2000s digitalization is the accessability of exposure. Due to the reason that it now has become easier to expose your brand as an artist, the number of brands, particularly in the lower and middle segments, has increased which has caused the competative environment to get tougher. However, our study demonstrates that the conditions for the largest, well-established artist brands has not been significantly affected.

 

4.3.3 Ett snabbare konsumtionsmönster

Enligt Andersson och Jismark är dagens skivbolagsklimat mer singelbaserat än innan det digitala skiftet. Respondenterna menar att många artister endast släpper singlar, vilket medför snabbare men kortare uppmärksamhet för artistens material.

 http://www.diva-portal.org/smash/get/diva2:793025/FULLTEXT01.pdf