Marijuana Entrepreneur Needs Salespeople, 'Who Have Smoked Weed And Can Talk About Our Products'
G Farmalabs, a marijuana grower,
processor, and manufacturer of cannabis chocolates and other products,
employing over fifty people in Anaheim California and selling to about
600 dispensaries. The company’s sales were more than four million
dollars in 2014.
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Advertising restrictions are another barrier to business growth. Unable
to advertise in traditional ways, Gonzales has hired three “brand
ambassadors,” who hold events at dispensaries in California where
customers can sample products and enter drawings for vape pen giveaways.
More recently they have launched GFarma.TV and GFarma.NEWS, short
videos they post on YouTube and other sites to develop their brands.
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“Yale and Harvard aren’t going to teach you the marijuana culture,” she
said, “I need salespeople who have smoked weed and can talk about our
products.”
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