News Corp exec says advertisers may have 're-weighted' their media too far towards Facebook

“I talked to Facebook in the US and we asked the question about how long people spend on it every day. In North America it’s about 45 minutes a day. And on how many occasions do they come to the site? It’s about 40. You start to put that in context: If someone is reading The Sun for 30 minutes, The Times for 45 minutes, or on tablet for 40 minutes in one session. That’s a large amount of time doing a singular thing and there has to be a value to that, rather than someone that’s dipping in for two minutes at a time, and each time they come in they could be confronted with hundreds of new messages.”
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The Times has 152,000 digital subscribers, The Sunday Times has 154,000 digital subscribers, and The Sun has 225,000 digital subscribers.

 http://www.businessinsider.com.au/news-uk-commercial-director-dominic-carter-interview-2015-10