Bridal publishers tie the knot between content and commerce

Roughly 2.1 million couples get married each year in the U.S., where wedding spending topped $57 billion in 2014, according to data from The Wedding Report. The average wedding costs $26,400, half of which goes to paying for the venue.

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A part of the challenge might be that, for big items such as wedding rings and dresses, there’s no substitute for in-person shopping. Despite the Web’s central role in researching and planning weddings, only 12 percent of wedding spending happens online, according to The Wedding Report.

http://digiday.com/publishers/bridal-publishers-tie-knot-content-commerce/