Meet YouTube’s View Master

YouTube is now the world’s third most popular online destination. Of the 3.2 billion people who have Internet access, more than 1 billion watch YouTube.
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Of the 100 most watched clips on YouTube as of August 2015, 89 are official music videos.
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Wojcicki has not been able to solve YouTube’s most nagging issue: how to create a paid music-video subscription, which it has been promising for at least two years and which several rival companies have already released. Since music is the backbone of YouTube, and the music industry is fed up with the tiny share of revenues it receives for those videos.
http://time.com/4012832/meet-youtubes-view-master/