In a galaxy not so far away, brands and publishers really love 'Star Wars'

Kraft is one of the official brand tie-ins by Lucasfilm. Other tie-ins include one with Covergirl, which created a line of cosmetics with Star Wars branding. And there are tie-ins with Verizon, General Mills, Subway, Duracell and Chrysler that have been blessed by the corporate marketing gods at Disney.  

http://digiday.com/brands/galaxy-not-far-away-brands-publishers-really-love-star-wars/