Bookish: On the Art World’s Publishing Boom
Depending on how you look at it, the art-book industry is either in
precarious straits or the midst of a golden age. Brick-and-mortar
bookstores specializing in art books continue to close, giving way to
online purveyors like Amazon, which don’t do so well with pricy art
tomes. And traditional trade publishers have cut back on funding art
titles. Meanwhile, blue-chip galleries, flush with cash in a booming art
market, have picked up the slack with increasingly ambitious publishing
programs. At the world’s wealthier galleries, an in-house imprint has
become an essential part of business, as common as a front desk, PR
team, and exhibition checklist.
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And artists have come to expect it. Since it opened 30 years ago, Gagosian has published or co-published 419 books.
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