Expanded emotion analytics.
Advertisers have long understood that emotion drives consumer decisions,
but, until recently, broad, systematic study of reactions has been
beyond our reach. Enter emotion analytics, either a sentiment analysis
subcategory or sister category, depending on your perspective. Affective
states are extracted from images and video via
facial-expression analysis (or from speech or text), with the aim of
quantifying our emotional reactions to what we see, hear, and read.
Providers include Affectiva, Emotient, and Realeyes for video, Beyond Verbal for speech, and Kanjoya for text; adopters in this rapidly expanding market include advertisers, media, marketers, and agencies.
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