An Old-Media Empire, Axel Springer Reboots for the Digital Age

An Old-Media Empire, Axel Springer Reboots for the Digital Age

In Europe, home to around 100 million native German speakers.
--
There are 400 million native English speakers worldwide, plus another 800 million who speak English as a second language,” which significantly increases the potential for scale.
--
“I would not exclude that, in 10 years’ time, our company could be 100 percent digital” in terms of revenue, “and 80 or even 90 percent international,” compared with about 50 percent today, Mr. Döpfner said as he took in the panoramic view of the German capital from his glass-walled office. “And that given the scale of the U.S. market, the largest part of our English-language business will be in the United States.”
http://www.nytimes.com/2015/12/21/business/media/an-old-media-empireaxel-springer-reboots-for-the-digital-age.html?_r=4