Quora Turns 80M Visitors Into Q&A Bounty Hunters With Knowledge Prizes

Quora is going to let companies pay cash to incentivize great answers to their burning questions. It’s a forceful way to squeeze private insights into its public question and answer site, which has quietly grown to 80 million unique visitors — 50 percent in the U.S. and 15 percent from India.
The new cash rewards, called Knowledge Prizes, could grow Quora even faster. Experts might come out of the woodwork to win $250 or $1,000 with a short essay. Quora calls them “mini XPRIZES.”

http://techcrunch.com/2016/01/27/quora-80-million-users/#.2ugpuya:zbxX
https://blog.quora.com/Knowledge-Prizes-Unlock-answers-to-important-questions