torsdag 28 januari 2016

Re-Tooled: How Ray-Ban Brought Its Brand Back from the Brink

In 2000, Ray-Ban generated 252 million euros for Luxottica, or 10% of company sales. By 2014, that had risen more than eightfold to 2.065 billion euros, or 27% of Luxottica sales. Ray-Bay now commands 5% of the global eye wear market, and is the largest sunglasses brand, according to Euromonitor International data.
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Convenience stores and gas stations are not the best avenues for cultivating an upscale image. So Luxottica made the painful decision to exit 13,000 points of sale in the early 2000s, sacrificing revenue in the short term in the belief that would pay off later.
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Ray-Ban has also moved into personalized products. In 2013, it launched Re-Mix, allowing customers for the first time to customize their glasses themselves by mixing different frames, materials and styles in 220,000 different possible permutations. Re-Mix now generates 40% of the brand’s online revenues.  



http://fortune.com/2016/01/27/ray-ban-luxottica-retooled/
http://www.ray-ban.com/sweden/customize

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