How the Daily Fantasy Sports Industry Turns Fans Into Suckers

For the first 10 months of 2015, DraftKings and FanDuel spent more than a combined $200 million on advertising, a surge that peaked at the start of the football season.
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In the small and tightly knit D.F.S. community, nearly every big-name player has a “content site,” which provides D.F.S. advice and analytics, or contributes to sites like Rotogrinders. Those sites generally have cost-per-acquisition agreements with DraftKings and FanDuel. Power players, broadcasters, content providers and DraftKings and FanDuel employees all overlap.
http://www.nytimes.com/2016/01/06/magazine/how-the-daily-fantasy-sports-industry-turns-fans-into-suckers.html?ref=technology