torsdag 7 januari 2016

Spotify has gobs of data about its 75 million users thanks to 'selfie culture'

Spotify has 75 million users in 58 countries.
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Another way Spotify uses its data is in advertising campaigns. In New York City, Spotify showed users in different neighbourhoods the most popular artist where they lived. In the East Village, for example, that meant a big billboard featuring The Weeknd. In Brooklyn’s hip Williamsburg neighbourhood, it was Justin Bieber.

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