torsdag 14 januari 2016

Global Media, Digital Ad Spending Climbs Around the World

According to a new McKinsey report, global spending on media should rise at a compound annual rate of 5.1 percent during the next five years — to about $2.1 trillion in 2019 from $1.6 trillion in 2014.
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Digital advertising was the fastest-growing category in 2014, with a 16.1 percent increase in spending, followed by video games at 14.3 percent, and broadband at 9.2 percent.





http://mobilemarketingwatch.com/2016/01/05/global-media-digital-ad-spending-climbs-around-the-world/
http://www.mckinsey.com/insights/media_entertainment/The_state_of_global_media_spending?cid=other-eml-alt-mip-mck-oth-1512 

 

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