The company’s answer was to launch a new section on its site last year, UD All Access. There, visitors can check out the brand’s Instagrams and other social content, like blog posts and press coverage, and watch tutorials and product videos. Also within UD All Access is a page where users can browse and shop all of the Instagram photos tagged with #UrbanDecayCosmetics that feature Urban Decay products.
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With 4.1 million followers, Instagram is Urban Decay’s biggest social account
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In its 2015 Beauty Index Report, digital think tank L2 ranked Urban Decay as the number one most digitally astute beauty brand, edging out other top companies like Maybelline, L’Oreal, Lancôme and Benefit.
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The majority of Urban Decay’s online sales still come from outside retailers. According to L2’s report, that’s the norm for beauty brands, as 70 percent of online beauty purchases are made through wholesalers including Amazon and Sephora.
http://digiday.com/brands/urban-decay-built-social-content-hub-website/
http://www.urbandecay.com/ud-all-access
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