Worldwide, ad spending on social media was estimated at nearly $24 billion last year. And figuring out the value of social media followers is a burgeoning business. Companies like Klout, Moz, Fruji, and Markerly are all in the game.
--
Cohen adds that another problem is figuring out if followers on certain platforms are more valuable than followers on others.
"So what's a Vine view worth?" he wonders. "Is it worth more than a YouTube view?
http://www.npr.org/sections/alltechconsidered/2016/01/28/464571104/how-do-you-measure-passion-figuring-the-value-of-social-media-followers
Inga kommentarer:
Skicka en kommentar