Moments Are Having a Moment

June 22 2015

Perhaps my favorite “moments” moment came when Spotify CEO Daniel Ek explained to the New Yorker that his goal is to soundtrack the events of each user’s life. “We’re not in the music space,” he concluded proudly. “We’re in the moment space.”

I suspect, that mobile Internet companies have seized on moments as the next front in the war for our attention. Moments don’t typically happen when we’re on our desktop computers. They happen when we’re on the go. The question, then, is whether we choose to pull out our mobile devices or leave them in our pockets.
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If moments are something to be lived in or get lost in, then the smartphone is their enemy. Cameras, apps, and status updates are distractions to be eschewed. Social media engagement should plummet.

If, on the other hand, moments are something to be captured, recorded, or shared (in the Facebook sense), then the smartphone is their best friend. A moment uncaptured is a moment lost.
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Moments, you see, aren’t only of interest to the people who create and use social media. They’re also of great interest to the companies that advertise on it.
http://www.slate.com/articles/technology/technology/2015/06/_moments_on_instagram_facebook_spotify_the_making_of_a_silicon_valley_buzzword.html