NBC says Olympics ad sales on pace to exceed $1 billion

Television ad sales for the Rio de Janeiro Olympics in August are on pace to exceed the $1 billion spent during the London Olympics four years ago.
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Digital ad sales are expected to rise 50 percent from London as more people watch TV on smartphones and tablets.
https://flipboard.com/topic/advertising/nbc-says-olympics-ad-sales-on-pace-to-exceed-%241-billion/a-9B6ZrhKNTDyvScQ4AZmPUQ%3Aa%3A26228122-c86f811377%2Fapnewsarchive.com
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http://www.apnewsarchive.com/2016/Television-ad-sales-for-the-Rio-Olympics-in-August-are-on-pace-to-exceed-the-1-billion-spent-during-the-London-Olympics-4-years-ago/id-2fd3b0192d6f49fc842e42a913dafdfd