Almost a quarter of Unilever's $8 billion ad budget is now spent on digital

Almost a quarter (24%) of Unilever’s global ad budget goes towards digital media, the company’s chief marketing and communications officer Keith Weed told Business Insider.

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Speaking to Business Insider at the World Economic Forum’s Annual Meeting in Davos, Weed said the percentage of digital spend is now nearer 50% in digitally-advanced markets like the US and China. However, in markets like India, that percentage is reduced to the lower double digits.
Unilever is the second-biggest spender on advertising in the world, behind packed goods rival P&G, according to Adbrands.net, which compiles ad spend data from several sources. In 2014, Unilever spent $8.3 billion on advertising, AdAge reported.
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Weed has long been calling on digital marketing platforms to address what he calls the “3Vs” — value, viewability, verification. 
http://www.businessinsider.com.au/unilever-digital-advertising-budget-up-to-24-2016-1