torsdag 23 juni 2016
'Network effect': Why Medium is courting the sports world
Thirty-five percent of traffic to an article on Medium comes from
another article on the platform, according to the company. This, when
combined with the popularity of sports leagues, teams and athletes on
social media, is why Medium has been actively recruiting the sports
community. Overall, the company has been focusing on serving as a social networking platform for influential voices to share content directly with their fans.
http://digiday.com/publishers/network-effect-medium-courting-sports-world/
http://digiday.com/publishers/network-effect-medium-courting-sports-world/
onsdag 22 juni 2016
Out-Of-Home Advertising Growing For Next 5 Years
According to a new study and report from Borrell, Out-of-Home
advertising is the only advertising medium unaffected by the Internet.
At $7.5 billion it is half the size of radio advertising
and one-third the size of newspapers.
--
Outdoor is very much a local business. The average outdoor company
employs 11 people and grosses $3.5 million annually. In
all, there are 2,190 out-of-home advertising companies. Even for the big
companies, almost two-thirds of ad revenue comes from local
establishments.
--
Borrell currently projects that almost $7.5 billion will be spent in the
U.S. on ads outside the home this year. Of the total, two-thirds will
go to
billboard ads, but more than one dollar of every five will be spent on
transit advertising, and almost one dollar of every eight will go to
“alternative” out of home.
Instagram doubles monthly users to 500M in 2 years, sees 300M daily
Instagram now has over 500 million users, twice its count from two years
ago. It added the last 100 million since September 2015, faster than
the previous 100 million.
--
But perhaps the most important stat is that Instagram now has 300
million daily active users, proving it’s become a true addiction, not
something people just occasionally check.
tisdag 21 juni 2016
Apples nya regler hotar svenska appar
Nya regler från Apple riskerar att sätta stopp för appar som kräver legitimering med bank-id, avslöjar Breakit
idag. Många tjänser, såsom banker, myndigheter och nya
fintech-tjänster, är idag beroende av bank-id för att deras appar ska
fungera. En sådan är populära Swish, med över fyra miljoner användare.
Det var i samband med den stora omgörningen av App store som presenterades före Apple utvecklarkonferens, som bolaget ändrade sina villkor för app-utvecklare. Det innebär enligt Breakit bland annat att Apple inte längre tillåter appar som är beroende av andra program för att fungera.
http://www.dagensmedia.se/medier/digitalt/apples-nya-regler-hotar-svenska-appar-6587022
Det var i samband med den stora omgörningen av App store som presenterades före Apple utvecklarkonferens, som bolaget ändrade sina villkor för app-utvecklare. Det innebär enligt Breakit bland annat att Apple inte längre tillåter appar som är beroende av andra program för att fungera.
http://www.dagensmedia.se/medier/digitalt/apples-nya-regler-hotar-svenska-appar-6587022
Flipboard CEO says 'class not mass' advertising is the key to making money
Like many other web companies, Flipboard makes its money by
selling ads. But unlike other platforms, which allow marketers to
buy ads using automated tools - known as "programmatic"
advertising - the curation app is also careful to also curate its
advertisers.
--
"Rolex does not want to be adjacent to a belly fat ad and that is crucial: Who are your fellow advertisers? It actually matters. Advertisers want to be adjacent to high-quality content and high-quality brands," McCue said.
http://www.businessinsider.com/interview-flipboard-ceo-mike-mccue-at-cannes-lions-2016-6?r=US&IR=T&IR=T
--
"Rolex does not want to be adjacent to a belly fat ad and that is crucial: Who are your fellow advertisers? It actually matters. Advertisers want to be adjacent to high-quality content and high-quality brands," McCue said.
http://www.businessinsider.com/interview-flipboard-ceo-mike-mccue-at-cannes-lions-2016-6?r=US&IR=T&IR=T
One Side In the Ad-Blocker Wars Is Doomed
The current hysteria over ad blockers reminds me of the hysteria
over TiVo when it first arrived in 1999—which itself was just an updated
version of the hysteria over VCRs back in the 80s. If people can record
shows, they'll skip the ads! We're doomed!
But no. TV ad revenue has been surprisingly stable since 1999
despite a decline in viewership. The big problem, it turns out, isn't
the ad skippers, it's the number of people watching TV in the first
place. I suspect the same is true of online journalism. Ad blockers
aren't the problem, readership is. Provide a well-targeted audience and
advertisers will pay for it. The folks who skip the ads probably weren't
very good sales prospects anyway.https://flipboard.com/topic/advertising/one-side-in-the-ad-blocker-wars-is-doomed/f-b059602d9e%2Fmotherjones.com
måndag 20 juni 2016
Reweaving the web
A slew of startups is trying to decentralise the online world
Distributed applications are cropping up, too. Blockstack Labs’
offering, called Onename, which is also based on the blockchain, allows
users to register their online identity; the idea is that they do not
have to rely on log-ins provided by Facebook or Google. IndieWeb allows
people to maintain information they want to share with the world without
using centralised social networks. OpenBazaar is a collection of
independent online shops.
--
BlueYard, a venture-capital firm, recently invited other venture
capitalists and entrepreneurs to a conference in Berlin. “We used to
spend a lot of time investing in firms with network effects,” explained
Brad Burnham of Union Square Ventures, referring to the mechanics of
online markets, which allow successful firms to become dominant. “Now we
are spending a lot of time figuring out how we could undo those
effects.” His firm has invested in both Blockstack Labs and OpenBazaar,
in the hope that they will curb the momentum of Facebook and Amazon.
Digital News Report 2016 - Overview and Key Findings of the 2016 Report
In some countries we have also seen the arrival of new mobile aggregators such as Apple News, which launched in the US, UK, and Australia in 2015. This provides a personalised interface for multiple branded news sources and provides new competition for existing mobile apps such as Flipboard, SmartNews, and Nuzzel.
--
But at a headline level it is clear that most are still confined to early adopters and do not yet have anything like the impact of either Facebook or first-wave portals.
http://www.digitalnewsreport.org/survey/2016/overview-key-findings-2016/
Med Firefox senaste webbläsare blir det svårt att spåra besökarna
Den nya funktionen har lanserats för bara någon dag sedan och heter Container tab.
Den kan laddas ner från Firefox Nigthly, som är en sida för
testfunktioner i Firefox. Dessa ”Containers”, alltså behållare, ska
hjälpa användare att separera identiteterna och minska ”naive tracking”
av sådant som cookies.
http://www.dagensanalys.se/2016/06/med-firefox-senaste-webblasare-blir-det-svart-att-spara-besokarna/
http://www.dagensanalys.se/2016/06/med-firefox-senaste-webblasare-blir-det-svart-att-spara-besokarna/
torsdag 16 juni 2016
Tech companies are rushing to create new ways to track your visits to restaurants and stores
On Wednesday, xAd unveiled a new service that tracks foot traffic to
real world stores and serves up the information to businesses through an
online dashboard.
The company can tell when consumers walk into individual stores thanks to partnerships it has struck with more than 100,000 smartphone apps. The apps relay GPS location information, which xAd aggregates and makes anonymous to measure and analyse who is shopping at different stores.
--
The new service, called MarketPlace Discover, has been tested by Taco Bell and several other major brands, according to the company.
http://www.businessinsider.com.au/xad-new-service-to-measure-retail-store-foot-traffic-2016-6
http://www.xad.com/
The company can tell when consumers walk into individual stores thanks to partnerships it has struck with more than 100,000 smartphone apps. The apps relay GPS location information, which xAd aggregates and makes anonymous to measure and analyse who is shopping at different stores.
--
The new service, called MarketPlace Discover, has been tested by Taco Bell and several other major brands, according to the company.
http://www.businessinsider.com.au/xad-new-service-to-measure-retail-store-foot-traffic-2016-6
http://www.xad.com/
onsdag 15 juni 2016
Here are some mind-blowing facts about the ads in Times Square
Renting one of the giant ads isn't cheap either. As of 2012, it
cost $1.1 million to $4 million a year
to rent ad space in Times Square. For comparison, the average
cost of a TV ad during this year's Super Bowl came in at
about $5 million for 30 seconds.
--
Times Square contains some of the
most expensive billboards in the world, and the number of
eyeballs available to advertisers is staggering. More than 100
million people pass through the square each year, some drawn only
by the bright ads.
What Tech’s Unicorn Cult Can Learn from the Art World
Investor Aileen Lee popularized the term “unicorn” as shorthand for a startup technology company worth a billion dollars or more.
--
Lee’s billion-dollar figure set an arbitrary but gee-whiz number as the entry fee to a club of success. More subtly, it transformed “worth a billion dollars” from an adjective to a noun. And then, in a blink, that noun became an essential fact of a company. In her article, Lee counted fourteen private unicorns; today, TechCrunch’s unicorn “leaderboard” lists a hundred and sixty-eight, a hundred and two of them in the United States.
Both venture capitalists and art buyers are in the business of valuing the invaluable. Both stake their reputations on exquisite selection. Both nurture talent before it can support itself. Both have a soft spot for youth, for unbowed ego, for the myth of solitary genius, for the next new thing. Both operate in a world of frustratingly limited information and maddeningly unpredictable success. Both depend on consumer culture while holding themselves superior to it. And both the art market and venture investing have become increasingly winner-take-all games, with more clout to the companies and artists backed by the most powerful dealers or venture capitalists.
--
Perhaps the most famous criticism of unicorn funding came in a much-discussed blog post by the venture investor Bill Gurley, who lamented startups raising follow-on investments at what he called “dirty valuations,” which made a company a unicorn in theory but contained provisions that hurt early investors.
http://www.newyorker.com/business/currency/what-techs-unicorn-cult-can-learn-from-the-art-world
--
Lee’s billion-dollar figure set an arbitrary but gee-whiz number as the entry fee to a club of success. More subtly, it transformed “worth a billion dollars” from an adjective to a noun. And then, in a blink, that noun became an essential fact of a company. In her article, Lee counted fourteen private unicorns; today, TechCrunch’s unicorn “leaderboard” lists a hundred and sixty-eight, a hundred and two of them in the United States.
Both venture capitalists and art buyers are in the business of valuing the invaluable. Both stake their reputations on exquisite selection. Both nurture talent before it can support itself. Both have a soft spot for youth, for unbowed ego, for the myth of solitary genius, for the next new thing. Both operate in a world of frustratingly limited information and maddeningly unpredictable success. Both depend on consumer culture while holding themselves superior to it. And both the art market and venture investing have become increasingly winner-take-all games, with more clout to the companies and artists backed by the most powerful dealers or venture capitalists.
--
Perhaps the most famous criticism of unicorn funding came in a much-discussed blog post by the venture investor Bill Gurley, who lamented startups raising follow-on investments at what he called “dirty valuations,” which made a company a unicorn in theory but contained provisions that hurt early investors.
http://www.newyorker.com/business/currency/what-techs-unicorn-cult-can-learn-from-the-art-world
Can the Billionaire Class Save a Floundering Art Market?
The throng of international collectors is descending on the quiet Swiss town for Art Basel, whose 47th edition opened on Monday.
--
Sales by galleries and dealers accounted for 53 percent of the global art trade in 2015, according to the annual art market report by the European Fine Art Foundation. Art Basel, which has 286 galleries from 33 countries, is seen as the litmus test of this segment.
--
Dealers are known to save their best works for the fair, which is at once a sales and marketing platform.
--
Representatives from 300 private and public museums confirmed attendance, Spiegler said. Each year, about 75 of the top 100 U.S. collectors attend the fair, he said.
http://www.bloomberg.com/news/articles/2016-06-14/basel-s-billionaire-magnets-test-art-market-after-weak-auctions
https://www.artbasel.com/
https://play.google.com/store/apps/details?id=com.mch.artbasel
--
Sales by galleries and dealers accounted for 53 percent of the global art trade in 2015, according to the annual art market report by the European Fine Art Foundation. Art Basel, which has 286 galleries from 33 countries, is seen as the litmus test of this segment.
--
Dealers are known to save their best works for the fair, which is at once a sales and marketing platform.
--
Representatives from 300 private and public museums confirmed attendance, Spiegler said. Each year, about 75 of the top 100 U.S. collectors attend the fair, he said.
http://www.bloomberg.com/news/articles/2016-06-14/basel-s-billionaire-magnets-test-art-market-after-weak-auctions
https://www.artbasel.com/
https://play.google.com/store/apps/details?id=com.mch.artbasel
tisdag 14 juni 2016
Here's How Apple Balances Data Analysis With Privacy
“When it comes to performing advanced deep learning and artificial
intelligence analysis of your data, we’re doing it on device, using the
incredible power of the silicon on your iPhone and your Mac, keeping
your personal data under your control,” he said. In other words, when
Apple processes personal data, it does so on people’s personal devices
rather than on the company’s servers, keeping it closer to customers.
--
“We don’t build any user profiles,” Federighi said about the information
that online companies typically collect about user activity, including
the sites they visit and what they search for.
--
The company is leading the way in “differential privacy,” a field that,
in his words, “uses hashing, sub-sampling, and noise injection to enable
this kind of crowdsourced learning while keeping the information of
each individual user completely private.”
Here's Why Netflix Is Driving Hollywood Crazy
Last week Netflix released a colorful infographic called the “Binge Scale,”
highlighting which programs viewers are most likely to blow through the
fastest, based on the streaming service’s data on its customers’
watching behavior.
--
“The new normal” might be a stretch, but there is no doubt that
binge-watching is starting to change viewers’ habits and expectations.
For all of the viewer data Netflix collects, no one but the streaming
media company actually knows how well particular shows and movies
perform with subscribers.
--
Netflix has been one of the biggest critics of the way that movie-theater owners run their business. In a recent interview with Fortune,
CEO Reed Hastings lamented the “lack of innovation” in the industry.
The company takes particular issue with the “theatrical window”—the
amount of time that theaters have exclusive rights to a film—which is
something the National Association of Theatre Owners, the industry’s
biggest trade organization, has no plans to do away with.
--
In the meantime, movie attendance has flatlined in recent decades.
Despite a small overall attendance uptick in 2015, nearly a third of the
population of North America didn’t set foot in a theater last year, and
another 10% went only once.
The new world order for open-source and commercial software
The cloud completely changed open-source and commercial software.
Indeed, most businesses are moving applications into the cloud. Software
is becoming a service and IT infrastructure a metered utility. While
software distribution can be almost free, services always cost money.
Both commercial and open-source software companies need to adapt to the
new tech economy and move to service-oriented business models. In fact,
in the cloud economy open-source and commercial software essentially
have the same business model.
måndag 13 juni 2016
Subway plans to spend big in digital with a 150-person team
Subway is the latest fast-food chain that wants to become more like a tech company.
The company is assembling a digital team of 150 full-time employees over the next two years, with some coming from consulting company Accenture. The sandwich chain will still use agencies to produce content, while the 150-person team will focus on technology development, loyalty programs, digital strategy and consumer behavior.
--
The digital push comes as Subway’s market share and sales are slipping. It still has 49.3 percent of the U.S. sandwich sales share, but that share has dropped 5.1 percent since 2010, according to research company Technomic’s Top 500 Restaurant Chains Report. Year-over-year sales in the U.S. declined 3.4 percent to $11.5 billion last year, according to Technomic, faster than the industry.
http://digiday.com/brands/subway-plans-spend-big-digital-150-person-team/
https://www.technomic.com/Reports_and_Newsletters/Industry_Reports/dyn_PubLoad.php?pID=1
The company is assembling a digital team of 150 full-time employees over the next two years, with some coming from consulting company Accenture. The sandwich chain will still use agencies to produce content, while the 150-person team will focus on technology development, loyalty programs, digital strategy and consumer behavior.
--
The digital push comes as Subway’s market share and sales are slipping. It still has 49.3 percent of the U.S. sandwich sales share, but that share has dropped 5.1 percent since 2010, according to research company Technomic’s Top 500 Restaurant Chains Report. Year-over-year sales in the U.S. declined 3.4 percent to $11.5 billion last year, according to Technomic, faster than the industry.
http://digiday.com/brands/subway-plans-spend-big-digital-150-person-team/
https://www.technomic.com/Reports_and_Newsletters/Industry_Reports/dyn_PubLoad.php?pID=1
Chat app Line makes over $270 million a year from selling stickers
Japanese mobile messaging app Line is banking more than $20 million per
month selling sticker packs, which typically trade for $1-2 for sets of
12-18, according to data from the company.
--
Stickers aren’t the only surprising form of income for Line: the company
also disclosed that it made over JPY 2 billion ($18.8 million) from
sales of merchandising and licensing deals last year for its Line
characters, the figures who star in its sticker packs and front its
brand.
--
Together, the stickers and merchandising account for nearly one-third of
Line’s total revenue, but they also help put a face on the app which
the company thinks can help it win new markets. It remains to be seen if
now, in the year 2016 with the messaging space long matured,
whether dislodging a chat app in a country is even possible, but Line
certainly has a strong brand which could resonate among other parts of
Asia, where most of its 215 million active users are based.
söndag 12 juni 2016
fredag 10 juni 2016
Turning a book into a global entertainment franchise
The average cost of production (excluding marketing) for a major
animated film is US$160m. As such, success rates needs to be much higher
than with books. One way film studios minimize risk is to find IP that
has already been successful, i.e. a proven story and built in audience. The Hunger Games has been read by 15% of adult Americans, but the movie was seen by twice that number. Even a classic like The Hobbit is
neck and neck (15% have read the book, and 13% saw the movie). The book
drives the film, and in turn the film drives more book sales. In film,
it’s about hit driven economics.
--
Video games are somewhere in between. They also cost a lot, averaging
US$50m+ for a modern “AAA” game (again, production budget only). But
their failure rate is relatively high compared with big budget animated
films. The video game industry is notorious for its graveyard of studios
and publishers. They were never as aggressive as the film studios at
securing existing IP, usually opting to create from scratch. That too is
changing, as game-makers are realizing the power that great
storytelling can have in their games. And like film, it’s also about hit
driven economics.
Have We Reached Peak App?
The latest figures, published by Japanese investment bank Nomura on
Wednesday, show a 20 percent decline in downloads in the U.S. for the
top 15 app publishers since 2015.
The Nomura researchers also found that more than 60 percent of all apps
downloaded were owned by Facebook. The Facebook app, Instagram,
Messenger and WhatsApp were downloaded more than 142 million times in
May, accounting for 62 percent of all app downloads.
Analytics nightmare: 82 percent of mobile sharing is done through dark social
Globally, 82 percent of content shared on mobile is shared through messaging, email or text, according to a report released
today from ad platform RadiumOne, called the “The dark side of mobile
sharing.” In 2014, it was below 50 percent. Just 13 percent is shared
via Facebook, and the remaining 10 percent through the other public
social networks.
RadiumOne based the numbers on the actions of the 940 million people globally on the platform.
http://digiday.com/publishers/80-percent-mobile-sharing-done-via-dark-social/
https://drive.google.com/file/d/0BzcKg0_DslYFOERlOTVaYWhTQm8/view
RadiumOne based the numbers on the actions of the 940 million people globally on the platform.
http://digiday.com/publishers/80-percent-mobile-sharing-done-via-dark-social/
https://drive.google.com/file/d/0BzcKg0_DslYFOERlOTVaYWhTQm8/view
torsdag 9 juni 2016
Online Reviews? Researchers Give Them a Low Rating
Botto Bistro is far from the worst restaurant in America. But it doesn’t mind if you think so.
--
Some
shady outfits try to load the dice by buying favorable reviews, but
Botto went in the other direction. It asks people to trash it. When we
left, the co-owner and chef, Davide Cerretini, gave me a sticker that
said, “I gave Botto one star on Yelp.” If I did that, my next pizza
would be half price.
The
restaurant has been fighting Yelp in earnest for nearly two years now.
More than half of its 250 reviews are one-star. Mr. Cerretini seems to
enjoy the game. “It may sound to you like a suicide mission, but our
business is up,” he said.
--
Even as researchers are finding that reviews are less reliable, more
people are relying on them. On Yelp alone, the number of reviews now
exceeds 100 million.
Instagram to third-party developers: drop dead
On June 1, Instagram severely restricted what any third-party Instagram
application can do. Not only can third-party apps no longer provide the
features Instagram’s API supports but Instagram itself doesn’t offer;
they can’t even compete with the restricted feature set Instagram
natively provides.
--
Now, I have no problem with Instagram offering a limited feature set. Most great apps reach mass appeal precisely by focusing on a restricted feature set, designed for one or two use cases. And clearly Instagram knows how to reach mass appeal.
http://www.zeldman.com/2016/06/04/instagram-third-party-developers-drop-dead
Welcome to China's $1 Trillion Club. Now for the Hard Part
The low-cost make-for-export model that turned Shandong into China’s
third $1 trillion provincial economy after Guangdong and Jiangsu is
faltering, adding urgency to the push for quality own-name products with
fatter margins.
Shandong got a boost in the past from its proximity to Japan and South Korea, the source of much of its early investment. Now, it’s trying to maintain the high growth rate needed to make the same leap they did: from middle- to high-income status, a jump only five economies have managed, including Taiwan, Hong Kong and Singapore, according to Nobel laureate Michael Spence.
--
Unlike other parts of China that have struggled to establish top brands, Shandong has a solid foundation with three of the nation’s best-known names: household electrical appliances makers Haier and Hisense Electric Co., and Tsingtao beer.
http://www.bloomberg.com/news/articles/2016-06-08/welcome-to-china-s-1-trillion-club-now-for-the-hard-part
Shandong got a boost in the past from its proximity to Japan and South Korea, the source of much of its early investment. Now, it’s trying to maintain the high growth rate needed to make the same leap they did: from middle- to high-income status, a jump only five economies have managed, including Taiwan, Hong Kong and Singapore, according to Nobel laureate Michael Spence.
--
Unlike other parts of China that have struggled to establish top brands, Shandong has a solid foundation with three of the nation’s best-known names: household electrical appliances makers Haier and Hisense Electric Co., and Tsingtao beer.
http://www.bloomberg.com/news/articles/2016-06-08/welcome-to-china-s-1-trillion-club-now-for-the-hard-part
Adidas Relies On Stars Not Soccer Teams To Sell Product
Adidas, Nike Inc. and Puma SE are relying more on individuals to sell
cleats and jerseys during the monthlong Euro 2016 tournament, the year’s
top event for the biggest sports-gear suppliers that starts on Friday.
Adidas, roughly tied for market share with Nike in the $5 billion global
soccer-gear market, is banking on top players’ ability to reach fans
directly and shifting a larger part of its $2.7 billion annual marketing
budget toward them compared with the big team sponsorships that defined
its past.
--
Campaigns built around individual stars also let the brands get their message to kids in a more controlled fashion than they can through decade-long club associations, at a time when fast-changing tastes mean kids want new colours and designs every couple of months.
http://www.businessoffashion.com/articles/news-analysis/adidas-relies-on-stars-not-soccer-teams-to-sell-product
--
Campaigns built around individual stars also let the brands get their message to kids in a more controlled fashion than they can through decade-long club associations, at a time when fast-changing tastes mean kids want new colours and designs every couple of months.
http://www.businessoffashion.com/articles/news-analysis/adidas-relies-on-stars-not-soccer-teams-to-sell-product
Making contrarian bets in adtech
U.S. location-targeted mobile ad spend is expected to be worth $11.3 billion in 2016 and growing to $26.7 billion by 2020. This sector is attracting significant VC dollars, including into xAd, PlaceIQ and Blis.
http://techcrunch.com/2016/06/08/making-contrarian-bets-in-adtech/
http://techcrunch.com/2016/06/08/making-contrarian-bets-in-adtech/
onsdag 8 juni 2016
E-handel: Nu tar marknadsplatserna över
Marknadsplatser för e-handel är fortfarande i sin linda i
Sverige. Men när svenskarna handlar från utlandet sker det vanligen från
någon av de dominerande marknadsplatserna i världen.
--
Vi ser i svaren till E-barometern att så många som var femte person handlar från utländska sajter och däribland marknadsplatser såsom Zalando, Amazon och Alibaba, säger Carin Blom, detaljhandelsanalytiker hos Postnord och ansvarig för deras E-barometer.
http://internetworld.idg.se/2.1006/1.659934/e-handel-marknadsplatser
--
Vi ser i svaren till E-barometern att så många som var femte person handlar från utländska sajter och däribland marknadsplatser såsom Zalando, Amazon och Alibaba, säger Carin Blom, detaljhandelsanalytiker hos Postnord och ansvarig för deras E-barometer.
http://internetworld.idg.se/2.1006/1.659934/e-handel-marknadsplatser
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