Renting one of the giant ads isn't cheap either. As of 2012, it
cost $1.1 million to $4 million a year
to rent ad space in Times Square. For comparison, the average
cost of a TV ad during this year's Super Bowl came in at
about $5 million for 30 seconds.
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Times Square contains some of the
most expensive billboards in the world, and the number of
eyeballs available to advertisers is staggering. More than 100
million people pass through the square each year, some drawn only
by the bright ads.
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