Flipboard CEO says 'class not mass' advertising is the key to making money

Like many other web companies, Flipboard makes its money by selling ads. But unlike other platforms, which allow marketers to buy ads using automated tools - known as "programmatic" advertising - the curation app is also careful to also curate its advertisers.
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"Rolex does not want to be adjacent to a belly fat ad and that is crucial: Who are your fellow advertisers? It actually matters. Advertisers want to be adjacent to high-quality content and high-quality brands," McCue said. 
http://www.businessinsider.com/interview-flipboard-ceo-mike-mccue-at-cannes-lions-2016-6?r=US&IR=T&IR=T