Pre-digital marketing meant using mass media in a one-to-many approach; digital marketing was about data-driven, one-to-one personalization; and post–digital marketing means one-to-moment marketing.
--
Google rolled out a large body of research around micro-moments, or times when consumers use their mobile devices to decide on things to buy, things to do and places to go.
Inga kommentarer:
Skicka en kommentar