Last week Netflix released a colorful infographic called the “Binge Scale,”
highlighting which programs viewers are most likely to blow through the
fastest, based on the streaming service’s data on its customers’
watching behavior.
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“The new normal” might be a stretch, but there is no doubt that
binge-watching is starting to change viewers’ habits and expectations.
For all of the viewer data Netflix collects, no one but the streaming
media company actually knows how well particular shows and movies
perform with subscribers.
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Netflix has been one of the biggest critics of the way that movie-theater owners run their business. In a recent interview with Fortune,
CEO Reed Hastings lamented the “lack of innovation” in the industry.
The company takes particular issue with the “theatrical window”—the
amount of time that theaters have exclusive rights to a film—which is
something the National Association of Theatre Owners, the industry’s
biggest trade organization, has no plans to do away with.
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In the meantime, movie attendance has flatlined in recent decades.
Despite a small overall attendance uptick in 2015, nearly a third of the
population of North America didn’t set foot in a theater last year, and
another 10% went only once.
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