A slew of startups is trying to decentralise the online world
Distributed applications are cropping up, too. Blockstack Labs’
offering, called Onename, which is also based on the blockchain, allows
users to register their online identity; the idea is that they do not
have to rely on log-ins provided by Facebook or Google. IndieWeb allows
people to maintain information they want to share with the world without
using centralised social networks. OpenBazaar is a collection of
independent online shops.
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BlueYard, a venture-capital firm, recently invited other venture
capitalists and entrepreneurs to a conference in Berlin. “We used to
spend a lot of time investing in firms with network effects,” explained
Brad Burnham of Union Square Ventures, referring to the mechanics of
online markets, which allow successful firms to become dominant. “Now we
are spending a lot of time figuring out how we could undo those
effects.” His firm has invested in both Blockstack Labs and OpenBazaar,
in the hope that they will curb the momentum of Facebook and Amazon.
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