torsdag 16 juni 2016

Tech companies are rushing to create new ways to track your visits to restaurants and stores

On Wednesday, xAd unveiled a new service that tracks foot traffic to real world stores and serves up the information to businesses through an online dashboard.
The company can tell when consumers walk into individual stores thanks to partnerships it has struck with more than 100,000 smartphone apps. The apps relay GPS location information, which xAd aggregates and makes anonymous to measure and analyse who is shopping at different stores.
--
The new service, called MarketPlace Discover, has been tested by Taco Bell and several other major brands, according to the company.
http://www.businessinsider.com.au/xad-new-service-to-measure-retail-store-foot-traffic-2016-6
http://www.xad.com/
 

Inga kommentarer:

Skicka en kommentar

Clicky Web Analytics Web Analytics