On Wednesday, xAd unveiled a new service that tracks foot traffic to
real world stores and serves up the information to businesses through an
online dashboard.
The company can tell when consumers walk into individual stores
thanks to partnerships it has struck with more than 100,000 smartphone
apps. The apps relay GPS location information, which xAd aggregates and
makes anonymous to measure and analyse who is shopping at different
stores.
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The new service, called MarketPlace Discover, has been tested by Taco
Bell and several other major brands, according to the company.
http://www.businessinsider.com.au/xad-new-service-to-measure-retail-store-foot-traffic-2016-6
http://www.xad.com/
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