The company is assembling a digital team of 150 full-time employees over the next two years, with some coming from consulting company Accenture. The sandwich chain will still use agencies to produce content, while the 150-person team will focus on technology development, loyalty programs, digital strategy and consumer behavior.
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The digital push comes as Subway’s market share and sales are slipping. It still has 49.3 percent of the U.S. sandwich sales share, but that share has dropped 5.1 percent since 2010, according to research company Technomic’s Top 500 Restaurant Chains Report. Year-over-year sales in the U.S. declined 3.4 percent to $11.5 billion last year, according to Technomic, faster than the industry.
http://digiday.com/brands/subway-plans-spend-big-digital-150-person-team/
https://www.technomic.com/Reports_and_Newsletters/Industry_Reports/dyn_PubLoad.php?pID=1
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