“When it comes to performing advanced deep learning and artificial
intelligence analysis of your data, we’re doing it on device, using the
incredible power of the silicon on your iPhone and your Mac, keeping
your personal data under your control,” he said. In other words, when
Apple processes personal data, it does so on people’s personal devices
rather than on the company’s servers, keeping it closer to customers.
--
“We don’t build any user profiles,” Federighi said about the information
that online companies typically collect about user activity, including
the sites they visit and what they search for.
--
The company is leading the way in “differential privacy,” a field that,
in his words, “uses hashing, sub-sampling, and noise injection to enable
this kind of crowdsourced learning while keeping the information of
each individual user completely private.”
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