Out-Of-Home Advertising Growing For Next 5 Years

According to a new study and report from Borrell, Out-of-Home advertising is the only advertising medium unaffected by the Internet. At $7.5 billion it is half the size of radio advertising and one-third the size of newspapers.

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Outdoor is very much a local business. The average outdoor company employs 11 people and grosses $3.5 million annually. In all, there are 2,190 out-of-home advertising companies. Even for the big companies, almost two-thirds of ad revenue comes from local establishments.

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Borrell currently projects that almost $7.5 billion will be spent in the U.S. on ads outside the home this year. Of the total, two-thirds will go to billboard ads, but more than one dollar of every five will be spent on transit advertising, and almost one dollar of every eight will go to “alternative” out of home.  

http://www.mediapost.com/publications/article/278460/out-of-home-advertising-growing-for-next-5-years.html