Japanese mobile messaging app Line is banking more than $20 million per
month selling sticker packs, which typically trade for $1-2 for sets of
12-18, according to data from the company.
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Stickers aren’t the only surprising form of income for Line: the company
also disclosed that it made over JPY 2 billion ($18.8 million) from
sales of merchandising and licensing deals last year for its Line
characters, the figures who star in its sticker packs and front its
brand.
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Together, the stickers and merchandising account for nearly one-third of
Line’s total revenue, but they also help put a face on the app which
the company thinks can help it win new markets. It remains to be seen if
now, in the year 2016 with the messaging space long matured,
whether dislodging a chat app in a country is even possible, but Line
certainly has a strong brand which could resonate among other parts of
Asia, where most of its 215 million active users are based.
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